Course title

Advanced Integrated Marketing & English

Pre-requisite

B grade or higher in Integrated Marketing & English

Course description

ADVANCED Integrated Marketing & English is a rigorous marketing/English integrated class which includes a year-long senior project. The course builds upon knowledge and experience presented in Integrated Marketing & English. Students will actively participate in project-based learning and exhibit advanced levels of marketing techniques and business strategies. Students will further solidify their understanding through hands-on laboratory simulation experience in a retail environment. English content will cover all of the current English content standards outlined in the course content section below. This course will improve students’ ability to use their critical thinking skills to help them improve reading, writing, and speaking skills. The English content focuses on the study of modern Literature and improvement of writing and speaking skills through discussions, grammar lessons, essays, group projects, and persuasive speeches. The marketing portion of this integrated class covers public speaking, business writing skills (business plan, abstract, proposal, cost analysis), research, product development, marketing and building professional business skills. Students will propose a business venture and work with others to simulate launching and managing a business. Students will independently produce professional portfolios and present to a professional audience.

School Country

United States

School state

California

School city

Huntington Beach

High school

Huntington Beach High School

School Address

1905 Main Street

School zip code

92648

Requested competency code

CTE English

Date submitted

Approved

Yes

Approved competency code

  • CTE
  • Career and technical education

Approved date

Estimated grade level

12th

Online / Virtual

No