Digital Photography

Digital Photography & Design – Students will plan and create photos, computer illustrations, and publications using: Adobe Creative Suite CS2 (InDesign, PhotoshopCS3, Illustrator) computer software. This course introduces students to the basic tools and processes of digital photography and publication design including: composition, equipment, editing, and software. Students will need access to a digital camera to properly complete this course. Students are required to take photos outside of class which may include attending extra-curricular activities (lunch or after school) in order to obtain photos needed for assignments.

Students will:
0 Describe the advantages of digital imaging
0 Describe the basic functions of a digital camera
0 Demonstrate techniques for basic image editing
0 Demonstrate, through the images they present, effective composition
0 Demonstrate, through the images they present, effective use of lighting
0 Demonstrate, through the images they present, effective use of editing software

Students will receive direct instruction on:
0Overview of digital cameras
0Digital photography and image acquisition
0Overview of image editing software
0Graphics file characteristics: image resolution, image size, color depth
0Image file management
0Editing basic image characteristics: Color balance, light and dark levels and contrast, color saturation
0Composition
0Lighting
0Basic printing techniques
0Presentation techniques

AZ Department of Education Standards are available at: http://www.aztechprep.org/CTE_Programs/Career_Prep/Graphic_Comm/Photo_Im... or see below:

Standards/Measurement Criteria
Graphic Communications Photo Imaging - Option C CIP No. 10.0300

*These state standards are designed to be delivered in a sequence of courses. *Standards 1-17 are to be taught as an introduction within the Graphic Communications program.

*1.0 EXPLORE CAREER PATHS IN GRAPHIC COMMUNICATIONS
1.1 Examine traditional, non-traditional, and entrepreneurial occupational choices
1.2 Review graphic communications career opportunity information
1.3 Explain how personal choices affect career plans
1.4 Relate interests, skills, and attitudes to career exploration in graphic communications
1.5 Examine the role of education in careers in graphic communications

*2.0 DEMONSTRATE JOB SEARCH SKILLS
2.1 Research employment opportunities in graphic communications
2.2 Critique a job application on line and in hard copy
2.3 Review professional dress, interviewing skills and resumes
2.4 Demonstrate the use of technology in a job search
2.5 Explore creative ways to make an impression in addition to a resume

*3.0 DEMONSTRATE EMPLOYABILITY SKILLS REQUIRED FOR THE GRAPHIC COMMUNICATIONS INDUSTRY
3.1 Identify factors contributing to job success
3.2 Practice teamwork for a graphic communications environment
3.3 Demonstrate work ethics and behavior
3.4 Identify factors that contribute to successful performance at work
3.5 Discuss how social skills are helpful in obtaining and maintaining a job
3.6 Practice the use of technology as related to occupations
3.7 Discuss elements of professionalism
3.8 Examine skills needed for changing workforce demands

*4.0 PRACTICE EFFECTIVE COMMUNICATION SKILLS FOR THE GRAPHIC COMMUNICATIONS WORKPLACE
4.1 Interpret verbal and nonverbal communication
4.2 Identify barriers to effective communication in a graphic communications environment
4.3 Practice skills used to communicate with clients in a graphic communications workplace
4.4 Identify guidelines for effective written communication (letters, reports, and email)
4.5 Recognize and adapt to language barriers, ethnicity and gender in a graphic workplace context

*5.0 PARTICIPATE IN LEADERSHIP ACTIVITIES SUCH AS THOSE SUPPORTED BY CAREER AND TECHNICAL STUDENT ORGANIZATIONS SUCH AS SkillsUSA
5.1 Determine the roles and responsibilities that leaders and members bring to a graphic communications organization
5.2 Identify various leadership and personality styles
5.3 Evaluate characteristics of an effective team player in a graphic communications workplace
5.4 Identify characteristics of effective teams and teamwork
5.5 Practice techniques to involve each member of the team
5.6 Participate in graphic communications career development events
5.7 Develop a personal and professional growth plan
5.8 Demonstrate business etiquette and networking skills
5.9 Practice decision making processes

*6.0 EXPLORE PROBLEM SOLVING AND DECISION MAKING PROCESSES TO GRAPHIC COMMUNICATIONS SITUATIONS
6.1 Practice problem-solving processes for a graphic communications environment
6.2 Describe methods of establishing priorities for a graphic communications workplace
6.3 Examine a plan of work and schedule
6.4 Identify need for evaluation of products/services

*7.0 DEMONSTRATE TECHNOLOGICAL LITERACY FOR THE GRAPHIC COMMUNICATIONS INDUSTRY
7.1 Examine the uses of technology in the graphic communications field
7.2 Demonstrate basic usage of computers (input, storage, and output)
7.3 Access information electronically (via Internet, CD-ROM, etc.)
7.4 Apply basic commands of operating system software
7.5 Apply appropriate file and disc management techniques
7.6 Understand the basics of graphics software

*8.0 REVIEW FINANCIAL RECORDS AND ACCOUNTS FOR A GRAPHIC COMMUNICATIONS ORGANIZATION
8.1 Review an annual graphic communications business budget
8.2 Explain checking account records
8.3 Explain accounts payable and accounts receivable
8.4 Review expense records
8.5 Review payroll records/information
8.6 Explain project estimating

*9.0 EXPLORE GRAPHIC COMMUNICATIONS SYSTEMS THEORY AND PRACTICE
9.1 Explore how planning is used to improve overall organizational performance
9.2 Use organizational charts to identify workplace operations of a graphic communications business
9.3 Review how plans and budgets are revised to meet goals and objectives

*10.0 EXPLORE THE LEGAL AND ETHICAL ENVIRONMENT OF THE GRAPHIC COMMUNICATIONS INDUSTRY
10.1 Explore the basic concepts involved in contract law, consumer law, and consumer credit and protection
10.2 Examine the relationship between ethics and the law for the graphic communications industry
10.3 Define ethical standards
10.4 Examine the problems related to maintaining ethical standards in situations without a clear standard
10.5 Identify steps for securing permission to use copyrighted materials
10.6 Discuss how credit is given for use of copyrighted materials
10.7 Identify the benefits of copyright laws
10.8 Review the liabilities associated with the graphic communications field

*11.0 EXPLORE MARKETING PRINCIPLES FOR GRAPHIC COMMUNICATIONS OPERATIONS
11.1 Identify target markets
11.2 Select products or services to link with customer requirements
11.3 Identify strategies for promoting products/services

*12.0 PRACTICE SAFE WORKING PROCEDURES FOR A GRAPHIC COMMUNICATIONS ENVIRONMENT
12.1 Explain appropriate safety precautions around common graphic communications job-site hazards
12.2 Explain the importance of the OSHA (Occupational Safety and Health Administration)
standards, HazCom (Hazard Communication Standard) requirements and MSDS
(Material Safety Data Sheets)
12.3 Recognize and demonstrate safe use of basic hand tools and chemicals for a Graphic communications workplace

*13.0 DEMONSTRATE DRAWING AND VISUALIZATION SKILLS REQUIRED FOR GRAPHIC COMMUNICATIONS
13.1 Identify and analyze composition elements
13.2 Employ various types of drawing media and surfaces in traditional and digital form used in a graphic communications environment
13.3 Illustrate the basic elements and principles of design using traditional and digital media
13.4 Analyze how content and meaning are communicated in media production
13.5 Apply fundamentals of color theory in traditional or digital media

*14.0 PRACTICE MEASUREMENT TECHNIQUES FOR GRAPHIC COMMUNICATIONS APPLICATIONS
14.1 Identify common measurement tools used in graphic communications and their functions
14.2 Select an appropriate measurement technique for a specific measurement need
14.3 Select and use the appropriate measurement tool for the task
14.4 Determine degree of accuracy required for a specific task or situation

*15.0 INPUT DATA FOR MEDIA APPLICATIONS
15.1 Demonstrate the operation of hardware items that support data capture for media application software (e.g. scanner, digital camera, video input device, graphics tablet, and graphics expansion
15.2 Select resolution for media data capture
15.3 Capture still images
15.4 Capture text and numeric data
15.5 Archive and manage data for media application software

*16.0 OUTPUT DATA FROM MEDIA APPLICATIONS
16.1 Demonstrate the operation of hardware items that support data output from media application software (e.g. printer, projector, etc.)
16.2 Optimize data output for specific uses
16.3 Output still image
16.4 Output text and numeric data

*17.0 CREATE DIGITAL MEDIA PRODUCTS
17.1 Select and communicate information in an appropriate digital format
17.2 Select appropriate productivity tool for solving a specific problem
17.3 Produce a multi-page product for print and/or digital distribution
17.4 Design, produce and evaluate a communication product using technology
17.5 Combine images, sound, text and visual transitions in a single production
17.6 Use computer-based tools to create printed media products

18.0 DEVELOP AN INDIVIDUAL CAREER PLAN FOR THE GRAPHIC COMMUNICATIONS INDUSTRY
18.1 Investigate graphic communications career options, including freelance and entrepreneurship
18.2 Develop career goals based on interests, aptitudes, and research
18.3 Review/revise plan/goals on annual basis
18.4 Manage personal and career goals
18.5 Describe factors that contribute to job satisfaction and success

19.0 PREPARE FOR EMPLOYMENT IN THE GRAPHIC COMMUNICATIONS INDUSTRY
19.1 Develop a resume
19.2 Develop a portfolio of work samples to support a resume
19.3 Complete job application process
19.4 Research a graphic communications company as potential employers
19.5 Demonstrate interviewing skills, including pre-interview preparation and post-interview follow-up

20.0 PARTICIPATE IN WORK-BASED LEARNING EXPERIENCES
20.1 Use technology appropriate for the job
20.2 Demonstrate positive work behaviors
20.3 Demonstrate positive interpersonal behaviors
20.4 Demonstrate safe and healthy work behaviors
20.5 Adapt to changes in the workplace
20.6 Participate in a variety of work-based experiences, paid or non-paid

21.0 DEMONSTRATE ORAL COMMUNICATION SKILLS APPLICABLE TO THE GRAPHIC COMMUNICATIONS FIELD
21.1 Conduct formal/informal research to collect appropriate topical information
21.2 Use questioning techniques to obtain needed information from audience
21.3 Interpret oral and nonverbal communications of audience
21.4 Demonstrate active listening during communications
21.5 Demonstrate appropriate use of technologies for a formal presentation
21.6 Prepare and deliver presentation
21.7 Deliver presentation incorporating the appropriate verbal and nonverbal communication techniques
21.8 Demonstrate effective telephone technique

22.0 DEMONSTRATE WRITTEN COMMUNICATION SKILLS APPLICABLE TO THE GRAPHIC COMMUNICATIONS FIELD
22.1 Conduct formal/informal research to collect appropriate topical information
22.2 Organize information and develop an outline
22.3 Write business communication using appropriate format for the situation
22.4 Using appropriate technology, prepare draft document using established rules for grammar, spelling and sentence construction
22.5 Utilize multiple technologies for written and presentation communications

23.0 EVALUATE THE ROLE OF GRAPHIC COMMUNICATIONS SMALL BUSINESS INCLUDING FREELANCE IN THE ECONOMY
23.1 Evaluate role of small graphic communications business on local, state, national and international economies
23.2 List the factors, including personal traits, which contribute to the success of a graphic communications small business
23.3 Compare/contrast the advantages/disadvantages of sole proprietorships, partnerships and corporations
23.4 Research a business plan of an existing graphic communications business
23.5 Analyze the relationship of customer service and customer satisfaction on the success of a business

24.0 DEMONSTRATE BUSINESS AND FINANCIAL MANAGEMENT PRACTICES NEEDED FOR FREELANCE ARTISTS AND ENTREPRENEURS
24.1 Evaluate a budget based on an existing enterprise’s business plan
24.2 Review financial information for decision making and planning
24.3 Research insurance and benefit needs for a graphic communications business
24.4 Research available banking services
24.5 Describe the impact of quality business communications on the success of an organization

25.0 PARTICIPATE IN LEADERSHIP ACTIVITIES SUCH AS THOSE SUPPORTED BY CAREER AND TECHNICAL STUDENT ORGANIZATIONS SUCH AS SkillsUSA
25.1 Determine the roles and responsibilities that leaders and members bring to an organization
25.2 Evaluate characteristics of effective teams
25.3 Evaluate characteristics of an effective team player
25.4 Practice techniques to involve each member of the team
25.5 Demonstrate team work
25.6 Practice effective meeting management
25.7 Demonstrate business etiquette
25.8 Practice decision-making process

26.0 USE PROFESSIONAL BUSINESS SKILLS OF THE GRAPHIC COMMUNICATIONS INDUSTRY
26.1 Identify education and training required to work in various graphic communications careers
26.2 Identify markets and types of businesses in graphic communications
26.3 Use industry terms and vocabulary in appropriate context
26.4 Investigate works of respected designers and photographers
26.5 Critique art and design work for technique, content, aesthetics, use of materials and problem solving
26.6 Use professional practices of graphic communications industries
26.7 Integrate customer relations skills in face-to-face and electronic communications
26.8 Create and present a professional portfolio

27.0 PRACTICE LEGAL AND ETHICAL BEHAVIOR REQUIRED FOR THE GRAPHIC COMMUNICATIONS INDUSTRY
27.1 Model ethical conduct in what is written, spoken or presented in a visual manner
27.2 Explain copyright law, work-for-hire, and other accepted business practices applicable to a graphic communications workplace
27.3 Differentiate stock photography and royalty free internet, and print
27.4 Evaluate the need for signed release forms
27.5 Explain procedures for the use of proprietary information
27.6 Practice an appropriate work ethic in commercial photography

28.0 PRACTICE SAFETY RULES AND PROCEDURES FOR THE GRAPHIC COMMUNICATIONS WORKPLACE
28.1 Follow approved shop dress code for safe operation, including personal safety equipment
28.2 Comply with OSHA safety regulations and practices
28.3 Understand approved methods to dispose of waste materials
28.4 Locate and read Material Safety Data Sheets (MSDS)
28.5 Follow safety procedures when operating graphic communications equipment
28.6 Read and follow instructions on warning labels
28.7 Demonstrate a working knowledge of the safety color code
28.8 Explain the right-to-know law

29.0 MANAGE BASIC COMPUTER CONCEPTS, OPERATIONS, AND APPLICATIONS
29.1 Use digital image preparation and output equipment
29.2 Use basic electronic publishing equipment
29.3 Apply basic commands of operating system software
29.4 Apply file and disk management techniques
29.5 Use industry-accepted software applications for word processing, graphics, image editing, scanning and page layout
29.6 Access and use the Internet for file transfer
29.7 Differentiate terminology referring to input, screen and output resolution
29.8 Optimize files for digital or print output

30.0 APPLY MATHEMATICAL CONCEPTS TO PROBLEMS IN GRAPHIC COMMUNICATIONS
30.1 Use measurement systems common to the printing industry
30.2 Use measurement tools common to the printing industry
30.3 Solve graphic measurement conversion problems
30.4 Solve ratio and proportion problems
30.5 Solve paper cutting problems

31.0 APPLY PRINCIPLES OF JOB PLANNING AND LAYOUT TO GRAPHIC COMMUNICATIONS CUSTOMER SPECIFICATIONS
31.1 Sequence the production work flow from initial need to a final product
31.2 Practice customer service functions
31.3 Explain the production information on a job ticket/jacket
31.4 Prepare a production information job ticket/jacket
31.5 Practice questions to understand client needs
31.6 Follow instruction to produce, modify or output files according to a customer supplied criteria

32.0 DEMONSTRATE DIGITAL IMAGE PREPARATION
32.1 Produce digital images using digital image capture equipment
32.2 Import a scanned image or digital camera photo into a digital imaging application
32.3 Select resolution, pixel depth and image type for scanned images
32.4 Select appropriate commands and menus of scanning software
32.5 Select appropriate commands, menus and palettes for a digital imaging application
32.6 Create a digital image according to specifications using an imaging application
32.7 Enhance digital images using painting and editing tools
34.8 Edit a digital image using editing, filtering, multiple layers and masking techniques
32.9 Apply principles and elements of design to digital image processing
32.10 Apply color theory to digital image processing
32.11 Differentiate RGB, CMYK, LAB color, grayscale and web color
32.12 Convert file formats
32.13 Optimize digital images and select file formats as specified for end-use requirements
32.14 Select appropriate mode and resolution for digital or print output

33.C EXPLORE TRADITIONAL PHOTOGRAPHY (PHOTO FINISHING, EQUIPMENT, AND FACILITIES)
33.1c Differentiate the types and uses of black and white films
33.2c Differentiate the types and uses of color films
33.3c Differentiate the type, use and care of film cameras and accessories
33.4c Identify characteristics of basic darkroom equipment and tools for black/white and color processing
33.5c Identify characteristics of darkroom equipment and tools for color processing
33.6c Explain proper use and care of darkroom and photo finishing lab equipment
33.7c Identify chemicals and explain development process for negatives, color negatives, transparencies, and prints

34.C USE A DIGITAL CAMERA
34.1c Differentiate the type, use and care of digital cameras and accessories
34.2c Select appropriate camera format for a given situation and end usage requirements
34.3c Determine the necessary equipment for a variety of tasks/situations for digital photography
34.4c Produce photos using a digital camera
34.5c Understand file size and ppi such as tif , jpeg, etc.
34.6c Select and use focusing techniques
34.7c Differentiate between wide and telephoto lenses and the aesthetic and technical reasons to select a lens
34.8c Select and use filters
34.9c Evaluate and troubleshoot common digital camera errors and problems

35.C PRODUCE PHOTOS FOR DIGITAL PHOTOGRAPHY
35.1c Incorporate the following elements in photographs: composition, formal qualities, scale, use of space and use of light
35.2c Incorporate visual design principles and elements in photographs
35.3c Illustrate color theory
35.4c Explain the psychology of color
35.5c Create photographic images to specification for content, mood and/or meaning

36.C PERFORM PHOTO FINISHING FOR DIGITAL PHOTOGRAPHY
36.1c Create print suitable for publication
36.2c Retouch a finished print
36.3c Dry mount and mat a print for presentation

37.C CONTROL LIGHT AND COMPOSITION IN PHOTOS FOR DIGITAL PHOTOGRAPHY
37.1c Relate lighting type, direction and camera location
37.2c Balance light color temperature in mixed light environments
37.3c Demonstrate the use of props
37.4c Plan setting, composition, camera angle and camera distance for a simple head-and- shoulders portrait under natural and artificial lighting conditions
37.5c Plan setting, composition, camera angle, camera distance and lighting for a series of outdoor portraits of one subject
37.6c Plan location, setting, composition, camera angle, camera distance and lighting for an informal small group portrait with existing indoor or outdoor light
37.7c Plan location, setting, composition, camera angle/focal plan, camera distance and lighting for a simple still life with one lamp plus reflector
37.8c Determine methods to elicit response from subjects
37.9c Explain the different qualities of hard, soft and reflective light

38.C PRODUCE STUDIO PHOTOS FOR DIGITAL PHOTOGRAPHY
38.1c Identify use and characteristics of studio equipment, light and accessories
38.2c Define parameters of photo shoot according to layout
38.3c Set up equipment for a photo shoot
38.4c Style subject matter according to layout
38.5c Define client’s need and produce an image
38.6c Prepare finished photos for presentation
38.7c Identify bindery options including a variety of standard folds