This course will help students develop a thorough understanding of the marketing concepts and theories that apply to sports, entertainment, and hospitality-related events. This course will cover basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals and sports marketing plans. This course will also delve into the components of promotion plans, sponsorship proposals and the key elements needed in sports marketing plans. The campus student store is a hands-on laboratory setting for the students to apply marketing concepts and will be utilized in the marketing class instruction. Career and Technical Student Organization (CTSO) standards will be an integral part of this class. Dual credit may be obtained from the Maricopa Community College system for this program at high schools offering this option. Successful completion of the program may qualify students to receive the Mastery of Subject Area Graduation Endorsement. Students are encouraged to work with their program teachers to determine eligibility.