Course title

Pre-requisite

Course description

This course will help students develop a thorough understanding of the marketing concepts and theories that apply specifically to sports and entertainment events.† The areas this course will cover include basic marketing; target marketing and segmentation; sponsorship; event marketing; promotions; sponsorship proposals and sports marketing plans.† This course will also delve into the components of promotion plans; sponsorship proposals and the key elements needed in marketing plans.† Career and Technical Student Organization (CTSO) standards will be an integral part of this class. † Dual credit may be obtained from the Maricopa†

Community College system for this program at high schools offering this option.

†

School country

School state

School city

School / district Address

School zip code

Requested competency code

Date submitted

Approved

Approved competency code

• CTE
• Career and technical education

Approved date

Online / Virtual