Course title

Marketing

Pre-requisite

None

Course description

This course examines the field of marketing and its essential role in all aspects of business. Topics covered include the role of marketing in today’s society, marketing careers, product planning and development, pricing strategies, distribution methods, sales techniques, promotion, visual merchandising, and marketing math skills. Marketing principles learned will be applied through industry-specific units on sports, entertainment, travel/tourism, and fashion marketing. A materials fee will be charged for this course.

School country

United States

School state

Illinois

High school

School / district Address

780 Shoreline Drive

School zip code

60504

Requested competency code

CTE

Date submitted

Approved

Yes

Approved competency code

  • CTE
  • Career and technical education

Approved date

Online / Virtual

No