Course title

Pre-requisite

Course description

This course examines the field of marketing and its essential role in all aspects of business. Topics covered include the role of marketing in today’s society, marketing careers, product planning and development, pricing strategies, distribution methods, sales techniques, promotion, visual merchandising, and marketing math skills. Marketing principles learned will be applied through industry-specific units on sports, entertainment, travel/tourism, and fashion marketing. A materials fee will be charged for this course.

School country

School state

High school

School / district Address

School zip code

Requested competency code

Date submitted

Approved

Approved competency code

• CTE
• Career and technical education

Approved date

Online / Virtual